ABOUT US
How did the idea come about?
LAGERTRU was born from an after-dinner conversation between mother and daughter: Silvia and Inés .
Amid laughter, planning, and creativity, we realized that what had always been our hobby — creating, designing, imagining — could become something bigger.
We wanted a brand that combined style, authenticity, and soul , and we found it in something very close to our hearts: family, friendship, and a passion for doing things with care. That's how our Concept Store was born: a shop where every product tells a story and adds a special touch.
Who are we?
We are Silvia and Inés , a creative duo who have lived surrounded by art, fashion and that constant impulse to do things differently since we were little.
Silvia brings sensitivity, experience and a warm vision;
Inés adds freshness, trendiness and a modern look.
Together we form a team that mixes generations, styles and personalities, but shares a clear objective: to create a space where authenticity becomes inspiration.
What do we want to achieve?
Our purpose is simple:
Create a brand that takes care of what it creates , that exudes personality, and that connects with people who are looking for more than just a product.
We are committed to quality, a personal touch, and collaboration with small creators, partner brands, and emerging talent. We select pieces with intention: things that inspire, that evoke emotion, that tell a story.
We want you to find a beautiful, welcoming, and authentic experience when you enter LAGERTRU. We want you to discover products made with history, design, and soul.
What does our brand represent?
LAGERTRU represents creativity, authenticity and a lifestyle where the everyday becomes special.
We believe in choosing pieces that last, that accompany, that add value.
We don't follow trends: we create moments .
Our motto sums it up perfectly:
“Break the concept”
Break with expectations to create something that truly makes sense.
Why LAGERTRU?
The name comes from a beautiful family story.
In our family, a very special name related to Saint Gertrude has been passed down from generation to generation.
Silvia's name is Silvia Laura Gertrudis , Inés Inés Alba Gertrudis , and in honor of that tradition we decided to create a unique, distinct and meaningful name: LAGERTRU .
A word with roots, with personality and with history.
Like our brand.
Just like each of you.
