How did the idea come about?
LAGERTRU Concept Store was born from an idea between my mother Silvia and me, Inés . One afternoon in
home, enjoying a dessert, we started daydreaming about what it would be like
our dream job. With a passion for creativity and uniqueness, we decided to create a store
where each product will have its own story.
The special thing about LAGERTRU Concept Store is the collaboration with brands that are friends of the
family. Together, we have selected products that combine style, effort and personality.
We want to offer a welcoming and authentic experience for our community.
This is how this family adventure began, where creativity and friendship meet the
aim to break with the current concept of “Fast Fashion” and mass productions without
love and affection in every detail.
We are excited to share it with all of you!
Who are we?
We are Silvia and Inés , mother and daughter united by a shared passion: creativity.
We have always believed that we should all work on a hobby because the style
life changes completely, and that connection has led us to create our own Concept
Store.
Silvia, with her experience in the art world, brings an aesthetic vision that highlights the
warmth and authenticity. Inés, with a focus on fashion and trends, seeks the
innovative and fresh. Together, we merge our perspectives to offer a space
where every product tells a story.
Our project also celebrates friendship and collaboration, working with brands from
family friends. We believe in the importance of creating a community that values the
creativity and originality.
We are excited to share our vision and invite you to discover everything that
we have prepared for you. Welcome to LAGERTRU Concept Store !
What is our goal with this?
The objective of LAGERTRU Concept Store is clear: we are committed to differentiation,
creativity and the added value of handmade products. We believe that each item
has a unique history and essence, and we want our customers to experience that.
uniqueness in every purchase.
We seek to offer a space where originality is the protagonist. By working with
brands from friends and emerging designers, we carefully select products
that not only stand out for their quality, but also reflect the passion and effort of
who create them. Each piece is designed to bring a special touch to the life of
our customers, making their choice meaningful and personal.
Our mission is to encourage conscious consumption, celebrating the art of manual work and
supporting those who bring unique creations to life. We want every visit to our
store is an inspiring experience, where creativity and authenticity meet
in every corner.
What do I want to represent with the brand?
LAGERTRU Concept Store represents creativity and authenticity. We want to offer
a space where the artisanal and the contemporary merge, highlighting the beauty of the
handmade products.
We bet on the unique, choosing items that defy mass production and celebrate the
talent of its creators. In essence, our brand represents a lifestyle that values
authenticity, sustainability and human connections, offering not just products, but
also significant experiences.
That is why LAGERTRU Concept Store seeks to break with the current and our slogan is:
“Break the concept”.
Why LAGERTRU Concept Store?
Apparently, Saint Gertrude appeared to my mother's great-great-grandmother and told her that if the
descendants were called Gertrudis, we would die in God's grace. Since then, all
The family has been named in the baptismal certificate as a compound name with a
main followed by the name of the Saint of the day we were born and Gertrudis. That is, my mother
Her name is Silvia Laura Gertrudis and I, Ines Alba Gertrudis .
Just in case, the whole family took it 🤪, and in honor of everyone we decided to set up the tent
under the name LAGERTRU.